New Idea The higher the gram weight the softer,more absorptive and luxurious the towel will be.A soft,plush cotton towel would have a gram weight in the 600′s. A towel with a gram weight in the 700′s would be even softer and suppler and these would be considered luxury bath towels while the softest and most luxurious towels would have a gram weight of 800 or more. There is no substitute for quality and you will find that with proper care luxury bath towels hold up the best even after extended use and multiple washings.
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